It can be a challenge to engage the public when communicating about construction projects, maintenance, and safety. But what if you could turn outreach about routine projects into communications that spark joy, build relationships, and even inspire a demand for merch? This session features UDOT's social media campaign, "BridgeFest," as an example of how to use creative strategies for transforming the mundane into magic. Learn how to build trust, communicate benefits, and educate key audiences -- even on a tight budget.

(Elizabeth McMillan, Utah DOT)